Change, if it concerns important matters, is usually seen as an opportunity by some, met with resistance by others and ignored by still others until its too late. There’s no master plan that everyone buys into at the start. It’s “messy”. There are significant changes taking place in the real estate industry, and it’s definitely “messy”.
At its root is the continuously growing influence the internet has on our daily lives. Access to and usability of the internet gets better every day. More and more of us have high speed access, either at home or at work. Our computers are powerful and generally easy to use. We are connected and we are empowered. Now what?
In real estate we have seen the emergence of numerous businesses who seek to use the power of the internet be “matchmakers”. They seek to facilitate the union of home buyers or home sellers with “all the experts they need to satisfy their real estate dreams”. You’ve seen their TV ads …. pick a lender from our tree to compete for your business …. let us figure your house value ….. sell your house by owner … etc.,etc.,etc.
The universal promise of these outfits is low transaction costs. Minimizing cost is a good thing, as long as all that needs to be done … gets done. However, many “matchmakers” lower costs by eliminating essential services from the mix, leaving their “clients” to fend for themselves.
The other thing these “matchmakers” count on to “control costs” is using information from “other sources” to meet their clients’ needs. If the information is inaccurate or incomplete … well they tried.
The inside secret most of these aggregators don’t want you to know is how they end up “recommending” a service provider to their “client”. As I understand it … the lead goes to the highest bidder. That’s correct, the buyer’s or seller’s contact information is sold to a lender, realtor, mover, inspector, repair man, whatever… either for a flat fee or a large percentage of whatever the final transaction cost ultimately ends up being.
I’m instantly reminded of that old adage ‘You get what you pay for’, and how about ‘buyer beware’. In a current TV commercial the patient is being instructed over the phone by his surgeon on how the patient should make a three inch incision and the patient says in response … “shouldn’t you be doing this?”. That kind of sums up my take on the situation.
Real estate transactions can be very complex, are often emotional for the parties and are greatly influenced by local conditions. In matters of such importance I want the best talent available, not the cheapest. The great service providers are well worth it.
So how come its messy in the real estate industry you ask. Well, because the road to change is paved with lawsuits.
The National Association of Realtors, with a membership 1.2 million strong, is being sued by the U. S. Department of Justice which contends that its policies for the sharing of on-line property listings are too restrictive.
Additionally, In order to protect consumer interests several states, including Texas, have legislation which defines the MINIMUM service a licensed real estate agent must provide his client. Claiming restraint of competition, both DOJ and the Federal Trade Commission have expressed opposition to such minimum service requirements.
It will be years before these legal actions are resolved. However, change, and hopefully progress, will continue uninterrupted, no matter how “messy” the steps along the way. The goal is to maintain a strong housing market while providing competent, high quality, high value services for home buyers and home sellers.
... blogging from Kingwood, TX




