Before you start marketing your home FOR SALE, make sure you have prepared your property and yourself for the adventure. Think about the points we have outlined here, before you do anything else. Good planning and preparation will help you maximize your profits, maintain control, and reduce the stress that comes with the home-selling process.
•Look closely at why you want to sell. Your motivations play an important role in the process.
•Your reasons will affect how you negotiate the sale of your home, but they shouldn’t be given as ammunition to the person who wants to buy it.
•Settling on an offering price shouldn’t be done lightly. Once you’ve set your price, you’ve told buyers the absolute maximum they have to pay for your home.
•Get to know your competition, identify features that are popular and learn what turns buyers off.
•Sometimes you can use a good appraisal to your benefit in marketing your home. However, an appraisal costs money. It also has a limited life. And you may not like the figure you hear.
•Some people look to tax assessments to assign a value. The problem here is that assessments are based on a number of criteria unrelated to property values, so they often don’t necessarily reflect the true value of your home.
•A good Realtor knows the market and your neighborhood in particular. They will supply you with information on past sales, current listings, a marketing plan and something on their own background. Take the time to carefully evaluate candidates on the basis of their experience, qualifications, enthusiasm, and personality.
•When you set your asking price make sure you leave yourself enough room in which to bargain.
•Before setting your asking price, review your priorities.
•Appearance is critical—and it would be foolish to ignore this when selling your home. The look and “feel” of your home generates a greater emotional response than any other factor. Prospective buyers react to what they see, hear, feel and smell.
•Pick up, straighten, unclutter, scrub, scour, dust...well, you get the idea.
•Something minor problems that have gone unattended can suggest that perhaps there are bigger, less visible problems present as well.
•Make your home as neutral as possible. Anything that interferes with a prospective buyers’ ability to see themselves living in your home must be eliminated.
•A well-placed vase of flowers, accent pieces of sculpture, potpourri in the bathroom—all can enhance the attractiveness of your home in a subtle, soft-spoken way.
•Odd smells kill deals quickly. All traces of food, pet and smoking odors must be eliminated.
•Smart sellers proactively go above and beyond the laws to disclose all known defects to their buyers— in writing.
•Let go of the emotion you’ve invested in your home and approach negotiations in a detached, businesslike manner.
•In the negotiation process, your objective is to control the pace and set the duration.
•Don’t sign a deal on your next home until you close the deal on this one.
•It is more difficult to sell a home that is vacant.
•Forcing yourself to sell by a certain date adds unnecessary pressure and puts you at a serious disadvantage in negotiations.
•The first offer is invariably well below what you both know the buyer will end up paying for your property. Don’t get angry or feel insulted; evaluate the offer objectively. Make sure it spells out the offering price, adequate earnest money, amount of down payment, mortgage amount, a closing date and any special requests. Now you have a point from which you can negotiate.
•An unacceptably low offer should not be taken personally or seriously. Rather, it should be countered.
•The best way to avoid problems is to make sure that all terms, costs and responsibilities are spelled out in writing in the contract of sale.
•Resist the temptation to diverge from the contract. If the buyer requests a move-in prior to closing, just say no.
If this all sounds like a lot of work it is. But it’s to be expected when you’re selling anything of such great value. And you’ll thank yourself for all the expense and hard work when the outcome works to your satisfaction.
For an expanded version of this report, quick tips and more in-depth topics about selling your home visit the Seller Report section of our web site.
© 2005 TeamKelly.com
.... blogging from Kingwood, TX
Return to Top